Monday 15 March 2010
Saturday 13 March 2010
Friday 12 March 2010
How did you use new media technologies in the construction and research, planning and evaluation stages?
There was many different aspects of media technologies used in the research, planning, evaluation and constuction od the music video.
Research
There where five different technologies that i used in the research part of the music video:-
I downloaded the music we was going to use for the music video after the band gave us the permission and sent us the song.
I when on both Myspace and Facebook too look for the band, The 99's, to get a bit of background information into the group and find out what the general public feel about the group.
The Internet was used a lot in research part of the music video. I used it to look at websites, not only to research about music video's, but also to find the song that i want to use. the Internet is very closely linked with google because it is the search engine i used in order to find the websites i needed and carry out my research.
I done some background research into group that i was using, i found the music video that the band made for there song and put it on my blog.
Planning
There was a number of different media technologies used in the planning side. Things like:-
Research
There where five different technologies that i used in the research part of the music video:-
- downloads
- youtube
- internet
- myspace
I downloaded the music we was going to use for the music video after the band gave us the permission and sent us the song.
I when on both Myspace and Facebook too look for the band, The 99's, to get a bit of background information into the group and find out what the general public feel about the group.
The Internet was used a lot in research part of the music video. I used it to look at websites, not only to research about music video's, but also to find the song that i want to use. the Internet is very closely linked with google because it is the search engine i used in order to find the websites i needed and carry out my research.
I done some background research into group that i was using, i found the music video that the band made for there song and put it on my blog.
Planning
There was a number of different media technologies used in the planning side. Things like:-
- animatics
- google maps (locations)
- downloads music
- ipod (listen to music)
These where all used in order to make planning process more effective and sucessful.
Constuction
There where many different media technologies used in order to create our music video:-
- video camera
- Imacs
- Imovie (for editing)
- digital camera
- bluetooth (sending photos to Imacs)
Evaluation
There where differnet media technologies used in this section:-
- online surveys
- facebook (show off finished piece and get feedback)
- youtub (feedback)
What have you learnt from your audience feedback?
In a previous post I showed the audience feedback from putting it on facebook. We also put it on YouTube, so we could gain a wide rand of feedback, and if the feed back came from people that didn't know us it may be more critical and will help us understand how good our music video came out. Unfortunately no one commented on the video, this limited our audience feedback.
On my Facebook I put comment in my status, which contained the website you could find my online survey. I feel if i put it on Facebook it would be more likely people would complete it.
The link to my online survey is:-http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.surveymonkey.com%2Fs%2FJZ2DDPX&h=125d0e4e16c59fa9842364537b6b462d
20 people completed the online survey.
The questions where :-
1). Are you male or female?
2). How old are you?
3). On a scale of one to ten what would you rate my video (one being the lowest).
4). What was the best parts of the music video?
5). What type of music do you normally listen to?
6). Would you buy the song?
7). What was your overall reaction to the video
8). any other questions.
all the audience feedback was positive, unfortunately I didn't get a lot therefore i wouldn't compare, but I did receive comments on Facebook which I have put on here. I feel this adds up for the lack of response from other people.
Overall:-
From all my audience feedback i have noticed that every one loved the music video and really enjoyed watching it. From this i feel that the music video was very successful and the overall effect I was trying to get across was successful. I am very pleased with the feedback.#
I did want to use wordle, which is a program where you put your audience feedback in and it picks out all the most used words. You can use colour and it arranges the words in a pretty way. Unfortunately my computer would not allow me to do it.
On my Facebook I put comment in my status, which contained the website you could find my online survey. I feel if i put it on Facebook it would be more likely people would complete it.
The link to my online survey is:-http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.surveymonkey.com%2Fs%2FJZ2DDPX&h=125d0e4e16c59fa9842364537b6b462d
20 people completed the online survey.
The questions where :-
1). Are you male or female?
2). How old are you?
3). On a scale of one to ten what would you rate my video (one being the lowest).
4). What was the best parts of the music video?
5). What type of music do you normally listen to?
6). Would you buy the song?
7). What was your overall reaction to the video
8). any other questions.
all the audience feedback was positive, unfortunately I didn't get a lot therefore i wouldn't compare, but I did receive comments on Facebook which I have put on here. I feel this adds up for the lack of response from other people.
Overall:-
From all my audience feedback i have noticed that every one loved the music video and really enjoyed watching it. From this i feel that the music video was very successful and the overall effect I was trying to get across was successful. I am very pleased with the feedback.#
I did want to use wordle, which is a program where you put your audience feedback in and it picks out all the most used words. You can use colour and it arranges the words in a pretty way. Unfortunately my computer would not allow me to do it.
How effective is the combination of your main product and ancillary texts?
The overall effect of the three products, the digitpak, the magazine advert and the music video, was extremely good. All the audience feed back showed that they felt the over all effect was really good, and all of them together really added something.
All the products together worked really well on there own as individual pieces, but works equally as well as a whole piece.
There is a theme through out the whole of the three pieces that shows a funny happy atmosphere. I wanted to create this through out the three and this is why they are designed the way the where. I feel this way would work better than making them differently because this would give the audience a different idea of the overall piece.
It is important to have a theme thought out because if it was a real music video, advert and digipak to go together because this is how they are make in the music industry in order target the audience that is wanted.
All the products together worked really well on there own as individual pieces, but works equally as well as a whole piece.
There is a theme through out the whole of the three pieces that shows a funny happy atmosphere. I wanted to create this through out the three and this is why they are designed the way the where. I feel this way would work better than making them differently because this would give the audience a different idea of the overall piece.
It is important to have a theme thought out because if it was a real music video, advert and digipak to go together because this is how they are make in the music industry in order target the audience that is wanted.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
There are mainly conventions that a music video must contain.
In order to make my music video a music video I had to include certain thing.
The conventions i used where:-
There where a few aspects of my video that challenged the general conventions becuase i didnt use the following:-
-exotic locations
-glamour
My film shows more realism, this is not normally a conventions of a music video. Music videos or normally ecaspism and not really realism.
A music video that uses both exotic locations and creates a very glamous life style is Wham!'s "Club Tropicana".
This shows the men dancing around in the sun meeting this two women. My video has no connection to this video because mine is as i have said before very must toward the realisim side.
Another video that fits in with the conventions and doesnt go against them would be Iyaz's "Replay"
This video is set on a beach, there was no way i would be able to getaccess to a beach that was this sunny and the weather be like this in the UK.
I dont feel a video would have worked with the type of music that we have choosen to do. Also own budget was very small, there would be know what that we would have been able to create a video like this with the budget and weather we have in the UK.
Realisic music videos are being made more these days. This is due to the type of songs and people that are making it. This types of videos are being made for the younger generations.
One video that shows this is Chiddy Bang's "The opposite of adults"
http://www.youtube.com/watch?v=M67wXlyfpfU this is the link to the video on YouTube.
In order to make my music video a music video I had to include certain thing.
The conventions i used where:-
There where a few aspects of my video that challenged the general conventions becuase i didnt use the following:-
-exotic locations
-glamour
My film shows more realism, this is not normally a conventions of a music video. Music videos or normally ecaspism and not really realism.
A music video that uses both exotic locations and creates a very glamous life style is Wham!'s "Club Tropicana".
This shows the men dancing around in the sun meeting this two women. My video has no connection to this video because mine is as i have said before very must toward the realisim side.
Another video that fits in with the conventions and doesnt go against them would be Iyaz's "Replay"
This video is set on a beach, there was no way i would be able to getaccess to a beach that was this sunny and the weather be like this in the UK.
I dont feel a video would have worked with the type of music that we have choosen to do. Also own budget was very small, there would be know what that we would have been able to create a video like this with the budget and weather we have in the UK.
Realisic music videos are being made more these days. This is due to the type of songs and people that are making it. This types of videos are being made for the younger generations.
One video that shows this is Chiddy Bang's "The opposite of adults"
http://www.youtube.com/watch?v=M67wXlyfpfU this is the link to the video on YouTube.
In terms of theory......
I will now evaluate my video in terms of the theory we have learnt:-
- Laura Mulvey
- Propp
- Todorov
- Levi-Stauss
- Abstract
- Effects Model
- Uses and Gratifications
- Reception theory
- suture
I will choose a few and try to apply it to my music video.
Laura Mulvey
As i have stated before Laura Mulveys theory is about how we live in a patriarchal society and in film women are seen as objects of erotic desire. i feel that to a certain extent this is seen in my music video. i feel there is only one scene where this is present:-
This shows the girl, Stacey, as a object of erotic desire. As Laura Mulvey says films are constructed in the male gaze, meaning that it is from a males point of view. By the way the scene is shot we can see it is a point of view shot form the male on stage. The way she is smiling and looking "girly" with her body language makes her an object of erotic desire for the man.
There are no other examples of this in my video, because it is only at the end that it is show the boy has been singing to the girl in the video. Other than that scene it is about having frun with friends and dancing about.
Propp
My music video does not fit in with Propps theory that there are 8 different character types in films. The way the video has been constructed in a very modern way, and there are only a handful of people who star in the video.
I could argue it follows the characters slightly because we could say the main person in the video, the boy who sings, is the hero because he moves the story along and the girl at the end could be classed as the princess, but there are no other characters. The other people who star in the video just dance around and have fun, they don't really have much involvement in the story line. Another reason would be the main story line is not brought out until the very end of the music video.
Todorov
I dont feel that my music video fits in with Todorov's theory. His theory is about how there is normallity, then somthing distupts this, a resolution is completed then a new equilibrum is created. i dontfeel there is any distubtion to the equilibrum. the video is about a boy singing about the girl. if anything the video is left on a cliff hanger becuase we dont know what will happen next after it is revealed that the boy is singing to the girl. eith this theory there would have to have been a new equilibrum created before it ended.
Subscribe to:
Posts (Atom)
