Audience theory

Three questions:-

1). Why do audiences choose to consume certain texts?

2). How do they consume texts?

3). What happens when they consume texts?

There are three theories of audience that we can apply to help us comne to a better understanding about the relationship between texts and audience

The three theories are:-

-1). The effects model or the Hyodermic model

-2). The Uses and Gratification model

-3). Reception theory